GRAPHIC
REQUIREMENTS
The
primary program we utilize to execute artwork is
Adobe Illustrator 10.0
Adobe
Illustrator is a vector-based program. This means that the artwork
is a series of distinct objects and object parts that can be selected
separately and manipulated individually. Each element is presented
as 1 specific color. When sending art, please send it in a vector
format. We prefer receiving art in the following file types:
.AI (Adobe Illustator) 10.0 or earlier
.PSD (Adobe Photoshop)
6.0 or earlier
.CDR (CorelDraw)
10.0 or earlier
.EPS (Encapsulated
Post Script) 10.0 or earlier
.PDF (Adobe Acrobat-vector
PDF only) 6.0 or earlier
In
vector format artwork, please convert all fonts to outlines. This
converts the type to individual objects and keeps the font accurate.
There are several thousand different fonts in use. Some are very
similar to each other with only a slight variation and a different
name. Whenever possible, please provide us with the names of all
fonts. If you have no way of converting the font, please fax a hard
copy of the artwork to your Customer Service Representative with
the purchase order. We can then look for the closest available font
to match the artwork.
4-Color
Process Images
Both
Adobe Photoshop and Adobe Illustrator are utilized when we execute
4-color process graphics. In 4-color process work, the whole image
(whether it is a photograph or a logo) is 1 unit. The various segments
and elements cannot be manipulated separately. For our products
that specifically utilize a 4-color process graphic, we request
that all artwork be submitted as
.JPG files at actual
size at 300dpi or higher.
.TIFF files at actual
size at 300dpi or higher.
.GIF files at actual
size at 300dpi or higher.
Most website artwork is executed at 72dpi and is not high enough
resolution for our use.
These
file types are not acceptable for any use other than for 4-color
process graphics. When we receive .JPG, .TIFF, or .GIF format for
1-, 2-, or 3-color imprints (logos, seals, mascots, etc.) we must
entirely re-draw the artwork with each element as a separate object.
Depending on the complexity of the logo, it could require 4-8 hours
of re-drawing. Additional art charges are evaluated on a case-by-case
basis.
If
you have questions regarding these artwork requirements, please
contact the Spirit Products Graphics Department at graphics@spiritproducts.com.